Since I started my blog this past summer (July, I think it was), it was supposed to be a blog primarily of my middle-aged musings. The main target audience was supposed to be middle-aged gals and over. It was to share with others who are in that strange middle-aged vortex…you know, when your number age says that you are definitely middle-age, but your spirit, energy, and outlook are still (for the most part) youthful. There are different schools of thought about this time in one’s life, such as: You are as young as you feel; 40 is the new 30; Age is just a number; Or sorry mate…your best years are behind you. I think I have touched on these sentiments on previous posts, but mostly for me, middle-aging has made me more thirsty for knowledge and less likely to settle for the bliss of ignorance. Once things are learned, they cannot be unlearned.
Since I started this blog, I’ve become aware of the “slow fashion” vs. “fast fashion” movement. When I started this blog, I was more into thrifty and consumer conscience shopping. I started with selling what I have in my closet in order to buy new things, and that is still something that I practice. But here is another aspect…I’ve learned what “fast fashion” is and what it is doing to destroy the world that we live in. An example of the worst of these retailers is H&M, ZARA, and Forever 21. This book has now become my Bible and it does put the fear of God into me:
I’ve shared this link before, but I’m sharing it again because I don’t think most people are brave enough to watch this documentary because they are aftraid that it will make them think twice about shopping at a favorite fast-fashion retailer:
Are you brave enough to watch this documentary or to read this book. If you like dares, this is absolutely a dare! Again, are you brave enough? Remember, once things are learned, they cannot be unlearned and this has been the case for me.
Through the slow closet purging, I’ve learned what I like and have developed my personal style. I’m going to practice “slow-fashion” meaning buying less, but better quality, ethically made pieces from companies that practice full transparency of their business practices. Yes, that can mean more expensive price tag per item, but how much clothing do we really need? Do you notice that you tend to reach for the same few items in our closets again and again?
If you absolutely love the fast-fashion brands, there is an avenue in which you can continue to buy them…RESALE! Resale shops are full of these brands so you can get your fix, but you are also giving these items a second life an keeping them out of landfills! It’s a win, win!
Here is a list of some “Slow-fashion” retailer:
Make It Good
Orange Harp-This is an app featuring a collection of high-quality apparel and personal goods from 48 socially conscious brands.
Check these retailers out. This is a list to get you started. Yes, some of the prices are considered high, but you are also getting quality. You will get pieces that will last and not come apart after 2 washes. If you have seen the TRUE COST and still don’t care about the impact that fast-fashion has on humanity, ask yourself this…would you rather exude cool french girl chic having fewer, but higher quality pieces or would you rather have a closet full of flimsy cheaply made items that will snag and melt in the wash after two wearings. I’m trying to appeal to your vanity. Which do you think will feel more excited about wearing? What image would you rather present. Someone with taste or someone who favors the cheap and disposable?
I still have a lot of disposable brands in my closet. I’m just not going to throw them away. I’ll use them or sell them to give them a 2nd life and save up to get a really nice timeless piece. If the little shopping devil is sitting on my shoulder telling me I NEED to shop right here and now, I will steal away to one of the many local resale shops in the Austin area and I would encourage you to do the same. But when I buy brand new, it will be from one of the above ethical companies (mostly Everlane because they are the most affordable with the coolest basics) listed above.
Have I piqued your curiosity? I hope I have! Please be brave and watch the True Cost documentary…you will be glad you did!
(The above brands include Loft, Old Navy, Madwell, JCrew, Sam Edelman, Hasbeen, Gap, Dooney and Bourke, Coach, Kendra Scott. Items are older or bought resale. At this time, I am waiting for and Everlane order!) If you would like to check out Everlane.com and do some shopping, here is my referral code: https://www.everlane.com/r/bonniebusick